{ "nav": { "badge": "+ Coming Soon" }, "hero": { "eyebrow": "WELLNESS WEAR · REIMAGINED", "headline": "Natural apparel for *recovery*", "subheading": "Purpose-built apparel for wellness rituals, made from comfy, breathable merino wool and lyocell.", "emailPlaceholder": "name@youremail.com", "notifyButton": "Notify me →", "finePrint": "No noise — one email when our collection drops.", "launchLabel": "Coming Autumn 2026", "cycleWords": ["recovery", "sauna", "cold plunge"] }, "ritual": { "label": "Insights from the Ritual", "image": "ritual-image/ritual-lined-image.png", "body": "Temperature contrasts, from heat to cold, do wonders for your health — but they punish an ordinary swimsuit.\nExposed to rapid temperature changes, synthetic fabrics degrade, leak, and shed microplastics.\n\nTraditional swimsuits, designed for looks, in-water performance, or quick drying, are made from petroleum-based fabrics. Lounging on the beach or by the pool doesn't require material optimised for extreme temperatures.\n\nThese are exactly the conditions that vaery's apparel builds for — using fibre solutions that are good for your body, provided by nature." }, "insight": { "headline": "We built [[logo]]\n for the *var*iance at the *very* extremes." }, "matter": { "label": "designed for elements", "image": "matter-image/water-banner.webp", "columns": [ { "title": "Breathes in heat", "body": "Our fabric helps move heat and moisture away from the skin instead of trapping them." }, { "title": "Stays soft in cold", "body": "In cold plunge conditions, the fabric stays soft against wet skin — not stiff, crisp, or clinical." }, { "title": "Cleaner in water", "body": "Natural fibres don’t shed microplastics like petroleum-based synthetics. A cleaner feel for your skin and the plunge." }, { "title": "Neutralises Odour", "body": "Merino helps keep pieces fresher through repeated wear, rinsing, and recovery rituals." }, { "title": "Minimal plastic", "body": "Natural fibres sit at the centre, with synthetics used only where needed." } ] }, "material": { "label": "Material", "headline": "Two fibres. *Natural holistics*.", "intro": "Our fabric uses a unique fibre composition, blended to prioritise comfort and breathability across hot, cold, wet, and everything in between.", "fibres": [ { "name": "Merino Wool", "tags": "TEMPERATURE REGULATING / BREATHABLE / ODOUR RESISTANT", "description": "Superfine merino at 17.5 micron ensures a superior second-skin feel — breathable, temperature-regulating, and odour-resistant.", "image": "material-image/merino-image.webp" }, { "name": "Lyocell", "tags": "WOOD-BASED CELLULOSE / COOL TOUCH / SOFT AGAINST SKIN", "description": "Wood-pulp lyocell, responsibly sourced, adds next-to-skin comfort — balancing softness and strength in a way no fossil-based swimsuit on the market can.", "image": "material-image/lyocell-image.webp" } ] }, "capsule": { "label": "Capsule", "headline": "Foundational apparel for *wellness* and *recovery*", "intro": "Our first collection features two classic cuts — a bikini and a one-piece — built to maximise longevity and support the recovery ritual. \n \n Subtle by design. \nConsidered in material. \nPrecise by construction.", "products": [ { "layerLabel": "The One-Piece", "name": "The Maillot", "description": "A seamless knit one-piece with soft scoop neckline and an adjustable backstrap design, straight or crossed. Tonal textures and ribbing details hug and enhance the silhouette.", "colors": ["#2A2A2D", "#6F8D6A"], "image": "product-image/product01_front.webp", "imageBack": "product-image/product1_back.webp" }, { "layerLabel": "The Bikini", "name": "The Triangle", "description": "The classic triangle, reimagined in a soft merino-lyocell blend. Fine ties, adjustable cup coverage, and double-stitched seams give the familiar definition an updated comfort and relaxation.", "colors": ["#353A4C", "#574D35"], "image": "product-image/product02_front.webp", "imageBack": "product-image/product02_back.webp" } ] }, "founder": { "label": "Help shape what we make", "body": "Hi, I’m Val, founder of vaery. \nBefore we launch, I'm speaking with people who practise sauna, cold plunge, and other recovery rituals to understand what feels missing, uncomfortable, or overlooked in what they wear. \nI'd genuinely value a short conversation.", "linkText": "Reach out anytime.", "linkHref": "mailto:contact@vaerywellness.com" }, "footer": { "wearTestEnabled": false, "noteLabel": "From the first wear tests", "quotes": [ { "quote": "We made every piece for the water. You kept wearing it to the sauna, the plunge, the long walk home. This edit is our answer — made well, made to last.", "attribution": "— The vaery studio" }, { "quote": "The merino held warmth without weight. Between the sauna and the cold, it was the only thing I didn't want to take off.", "attribution": "— Wear test, March 2026" }, { "quote": "After the cold plunge, the lyocell layer dried fast and stayed soft against the skin. It didn't fight the body — it moved with it.", "attribution": "— Wear test, April 2026" } ], "closingCopy": "Wear-tested in recovery rituals\nBuilt from natural-first fibres\nRefined for comfort before, in, and after recovery", "emailLabel": "BE FIRST TO KNOW", "waitlistCopy": "vaery launches Autumn 2026. Join the waitlist for one email notification when the collection drops — nothing more.", "emailPlaceholder": "name@youremail.com", "notifyButton": "Notify me →", "contactNote": "For stockists, collaborations, community partnerships, or considered notes, we'd love to hear from you." }, "faq": { "enabled": false, "label": "Common Questions", "headline": "What to know before you wear", "items": [ { "q": "What should you wear in a sauna?", "a": "Choose breathable natural fibres over synthetics. Merino wool regulates temperature and lets heat and moisture move away from the skin, while most conventional swimwear is petroleum-based and can trap warmth and sweat. vaery's sauna pieces are knit whole from merino so nothing presses on warmed skin." }, { "q": "Is merino wool good for a sauna?", "a": "Yes. Merino is naturally temperature-regulating and breathable — it warms in the cold and breathes in the heat, adapting as the body moves between extremes. It also resists odour better than synthetic fibres, which tend to hold body oils." }, { "q": "Can you wear normal swimwear in a cold plunge?", "a": "You can, but most swimwear is built for pools and beaches, not recovery. Petroleum-based synthetics can cling and stiffen against cold, wet skin and may shed microfibres with repeated water exposure. Natural fibres soften instead." }, { "q": "What is the best fabric for cold plunge and contrast therapy?", "a": "Natural fibres that perform across heat and cold. vaery uses two: merino for temperature regulation and odour resistance, and lyocell — a wood-based cellulose — for a cool, soft, fluid layer suited to the plunge." }, { "q": "What is lyocell and why use it for recovery wear?", "a": "Lyocell is spun from responsibly sourced wood pulp. It's cool to the touch, fluid, and quietly strong — a natural alternative to synthetics for the cold side of the bathing ritual." }, { "q": "Why avoid synthetic swimwear for sauna and cold plunge?", "a": "Synthetics can trap heat and sweat in the sauna, cling against cold wet skin, hold odour, and shed microfibres through repeated washing and water exposure." }, { "q": "What is vaery?", "a": "vaery is a wellness apparel brand making natural-first layers for sauna, cold plunge, and recovery rituals — engineered for the body in transition rather than the pool or gym. The opening capsule launches Autumn 2026." } ] }, "shader": { "enabled": true, "steamDensity": 0.4, "riseSpeed": 0.08, "noiseScale": 4.70, "glowIntensity": 0.00, "cycleDuration": 17.0 } }